Skip navigation.
Global Interdependence Initiative
CONTINUOUS PROGRESS Better Advocacy Through Evaluation
Change text size: T | T | T | T

Guide for Advocates

The Advocate Guide is divided into the three phases of an advocacy campaign:

The pages in these sections have a logical flow and order, but planning and executing evaluation is not always a linear process; also, your needs will vary according to where you are in your campaign. Feel free to jump around inside these sections to learn about the different components of planning and evaluating advocacy.

If you have already started an advocacy initiative, read the “Before” section to obtain background information and to learn what you can do to ensure your campaign's Continuous Progress.

Many sections will feature a Toolkit item in the right-hand column. These items -- from tools for assessing coalition health to tips on setting smart advocacy goals -- can be compiled in your personal Toolkit throughout your visit to Continuous Progress. You can collect and print out, save, or send a colleague tools that will help guide your advocacy evaluation planning.

Advocacy examples and resources will also be referenced in each section to help convey some of the concepts. Each resource will give some context on its potential usefulness in your planning and evaluation work. Clicking on a resource will take you to the Reference section containing all the information you need to get a full-text copy.

Since dialogue is important between advocates and grantmakers, you may want to see what the Grantmaker Guide says about a given topic. When applicable, this button:


will allow you to toggle to the grantmaker section on the same evaluation subject.

Choose a section and start making Continuous Progress!


befadv duradv aftadv