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Suggested Capacity and Advocacy Benchmarks

SUGGESTED CAPACITY-BUILDING AND ADVOCACY BENCHMARKS

Capacity-Building Benchmark: Establish a healthy core coalition for fair trade advocacy 
with clearly defined roles and responsibilities. 

Capacity-Building Benchmark: Build strong relationships with one key media outlet in 
each of three strategic media markets.   

Capacity-Building Benchmark: The coalition responds to critical events, media 
opportunities and other changes in the issue landscape within 72 hours.  

Advocacy Benchmark: Achieve bipartisan support for eradication of malaria.

Advocacy Benchmark: Attain House Appropriations Committee approval for the 
president's full fiscal year 2007 Foreign Operations account: $23.7 billion.

Advocacy Benchmark: Secure the inclusion of a statement in support of universal 
primary education in a political party's official platform for the 2008 presidential 
election.

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