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Suggested Capacity-Building and Advocacy IndicatorsSUGGESTED CAPACITY-BUILDING AND ADVOCACY BENCHMARKS AND INDICATORS
Capacity-Building Benchmark: Establish a healthy core coalition for fair trade advocacy
with clearly defined roles and responsibilities.
Indicators: Results of a coalition leader quarterly survey, signed memorandum of
understanding detailing roles and responsibilities, minutes of a coalition meeting.
Capacity-Building Benchmark: Build strong relationships with one key media outlet in
each of three strategic markets.
Indicators: Number and quality of placements made in each strategic market by the media
outlet over a six-month period, and number and types of requests made by the media
outlet to the campaign for various stories.
Capacity-Building Benchmark: The coalition responds quickly and efficiently (within 72
hours) to take advantage of current events.
Indicators: Case studies about the response of the coalition to three current events over
the past twelve months; results of the quarterly coalition member survey regarding
perspectives on the efficiency of response to current events; ratio of timely responses to
total relevant current events; comparison of coalition response to a current event to that of
an opposing group.
Advocacy Benchmark: Achieve bipartisan support for eradication of malaria.
Indicators: Number and variety of congressional leaders championing the eradication of
malaria; statements made on the floor by political leaders on eradicating malaria that are
consistent with campaign messaging; number and variety of cosignatories on a bill
introduced on the eradication of malaria.
Advocacy Benchmark: Attain House Appropriations Committee approval for the
president's full fiscal year 2007 Foreign Operations account: $23.7 billion.
Indicators: Assessment of a random subset of congressional leaders' positions (if any)
and quality of position on foreign assistance prior to the campaign and twelve months
after its commencement; interviews with a few congressional staffers on the affect of
your advocacy activities on congressional policies.
Advocacy Benchmark: Achieve a statement in support of universal primary education in
a political party's official platform for the 2008 presidential election.
Indicators: Counting number and quality of mentions of universal primary education in
campaign speeches; monitoring issue on candidate Web sites; analyzing party platforms.
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