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Media Monitoring Checklist

Media Monitoring Checklist

Don't forget to:
• Establish a baseline on how the media covers your issue.
• Monitor your placements and attempted placements.
• Share and publicize your placements.
• Cultivate relationships with key reporters.
• Monitor Web site traffic, especially during key media outreach periods.
• Assess the value of paid media.
• Get feedback from communications staff and consultants.
• Interview your media partners.
• Track the impact of your online advocacy efforts.

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