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Tips for Goal-Setting

~ Have both an advocacy goal and a capacity-building goal.
~ Start from the goal and work backwards. With a strong,
long-term goal established, benchmarks, indicators and
theories of change will come more easily.
~ Use the SMART test for each of your goals.
~ Get your funder involved in the goal setting process. A
funder who is on board with a SMART long-term goal will be
a better partner throughout the evaluation process.

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