Add this item to my Toolkit!

Tips on Media and Web Advocacy

~ Encourage your constituents to write up their stories
and send them to you. Depending on your issue, consider
devoting resources to contacting constituents whose
stories could be powerful and requesting an interview.
Content generated by everyday citizens who are active
in your campaign can be very powerful, and it can also
serve your evaluation purposes.
~ Consider producing your own media content, such as
recording podcasts of interviews with your constituents
or with experts or writing online journals from the
field. This content can be placed on your Web site as
well as used as input for your evaluation.
~ Paid media or advertising might be within your reach.
Check out what MoveOn.org did.
~ Always be responsive to reporters who call. Your
press person should have be reachable whether in or
out of the office. If you or your press person is not
in the office, return the call as early as possible.
Most of the time, reporters are on tight deadlines.

[close window]